Klarna. brand profile in the United States 2023
How high is the brand awareness of Klarna. in the United States?
When it comes to digital payment users, brand awareness of Klarna. is at 52 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Klarna. in the United States?
In total, 12 percent of U.S. digital payment users say they like Klarna.. However, in actuality, among the 52 percent of U.S. respondents who know Klarna., 23 percent of people like the brand.
What is the usage share of Klarna. in the United States?
All in all, 11 percent of digital payment users in the United States use Klarna.. That means, of the 52 percent who know the brand, 21 percent use them.
How loyal are the users of Klarna.?
Around 8 percent of digital payment users in the United States say they are likely to use Klarna. again. Set in relation to the 11 percent usage share of the brand, this means that 73 percent of their users show loyalty to the brand.
What's the buzz around Klarna. in the United States?
In November 2023, about 13 percent of U.S. digital payment users had heard about Klarna. in the media, on social media, or in advertising over the past three months. Of the 52 percent who know the brand, that's 25 percent, meaning at the time of the survey there's little buzz around Klarna. in the United States.
Find more relevant information on Klarna as a Buy Now, Pay Later brand on our in depth Klarna brand profile in the U.S. page, additionally providing you with a brand profile breakdown by generations, as well as a look at the most important life aspects of the brand's customers.
