Visa Checkout brand profile in the UK 2022
When it comes to digital payment users, brand awareness of Visa Checkout is at 76% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Visa Checkout in the UK?
In total, 27% of UK digital payment users say they like Visa Checkout. However, in actuality, among the 76% of UK respondents who know Visa Checkout, 36% of people like the brand.
What is the usage share of Visa Checkout in the UK?
All in all, 28% of digital payment users in the UK use Visa Checkout. That means, of the 76% who know the brand, 37% use them.
How loyal are the users of Visa Checkout?
Around 25% of digital payment users in the UK say they are likely to use Visa Checkout again. Set in relation to the 28% usage share of the brand, this means that 89% of their users show loyalty to the brand.
What's the buzz around Visa Checkout in the UK?
In August 2022, about 6% of UK digital payment users had heard about Visa Checkout in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Visa Checkout in the UK.
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