BARCLAYS brand profile in the UK 2022
How high is the brand awareness of BARCLAYS in the UK?
When it comes to digital payment users, brand awareness of BARCLAYS is at 85% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BARCLAYS in the UK?
In total, 24% of UK digital payment users say they like BARCLAYS. However, in actuality, among the 85% of UK respondents who know BARCLAYS, 28% of people like the brand.
What is the usage share of BARCLAYS in the UK?
All in all, 19% of digital payment users in the UK use BARCLAYS. That means, of the 85% who know the brand, 22% use them.
How loyal are the users of BARCLAYS?
Around 15% of digital payment users in the UK say they are likely to use BARCLAYS again. Set in relation to the 19% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around BARCLAYS in the UK?
In August 2022, about 15% of UK digital payment users had heard about BARCLAYS in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around BARCLAYS in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital payment users, brand awareness of BARCLAYS is at 85% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BARCLAYS in the UK?
In total, 24% of UK digital payment users say they like BARCLAYS. However, in actuality, among the 85% of UK respondents who know BARCLAYS, 28% of people like the brand.
What is the usage share of BARCLAYS in the UK?
All in all, 19% of digital payment users in the UK use BARCLAYS. That means, of the 85% who know the brand, 22% use them.
How loyal are the users of BARCLAYS?
Around 15% of digital payment users in the UK say they are likely to use BARCLAYS again. Set in relation to the 19% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around BARCLAYS in the UK?
In August 2022, about 15% of UK digital payment users had heard about BARCLAYS in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around BARCLAYS in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
