bitpay brand profile in the United States 2022
When it comes to digital payment users, brand awareness of bitpay is at 25% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is bitpay in the United States?
In total, 4% of U.S. digital payment users say they like bitpay. However, in actuality, among the 25% of U.S. respondents who know bitpay, 16% of people like the brand.
What is the usage share of bitpay in the United States?
All in all, 4% of digital payment users in the United States use bitpay. That means, of the 25% who know the brand, 16% use them.
How loyal are the users of bitpay?
Around 2% of digital payment users in the United States say they are likely to use bitpay again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around bitpay in the United States?
In August 2022, about 5% of U.S. digital payment users had heard about bitpay in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around bitpay in the United States.
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