Viber brand profile in Germany 2022
How high is the brand awareness of Viber in Germany?
When it comes to messenger users, brand awareness of Viber is at 40% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Viber in Germany?
In total, 5% of German messenger users say they like Viber. However, in actuality, among the 40% of German respondents who know Viber, 12% of people like the brand.
What is the usage share of Viber in Germany?
All in all, 4% of messenger users in Germany use Viber. That means, of the 40% who know the brand, 10% use them.
How loyal are the users of Viber?
Around 3% of messenger users in Germany say they are likely to use Viber again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Viber in Germany?
In July 2022, about 4% of German messenger users had heard about Viber in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Viber in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of Viber is at 40% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Viber in Germany?
In total, 5% of German messenger users say they like Viber. However, in actuality, among the 40% of German respondents who know Viber, 12% of people like the brand.
What is the usage share of Viber in Germany?
All in all, 4% of messenger users in Germany use Viber. That means, of the 40% who know the brand, 10% use them.
How loyal are the users of Viber?
Around 3% of messenger users in Germany say they are likely to use Viber again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Viber in Germany?
In July 2022, about 4% of German messenger users had heard about Viber in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Viber in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
