Signal brand profile in Germany 2022
How high is the brand awareness of Signal in Germany?
When it comes to messenger users, brand awareness of Signal is at 39% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Signal in Germany?
In total, 11% of German messenger users say they like Signal. However, in actuality, among the 39% of German respondents who know Signal, 28% of people like the brand.
What is the usage share of Signal in Germany?
All in all, 8% of messenger users in Germany use Signal. That means, of the 39% who know the brand, 21% use them.
How loyal are the users of Signal?
Around 7% of messenger users in Germany say they are likely to use Signal again. Set in relation to the 8% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around Signal in Germany?
In July 2022, about 5% of German messenger users had heard about Signal in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Signal in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of Signal is at 39% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Signal in Germany?
In total, 11% of German messenger users say they like Signal. However, in actuality, among the 39% of German respondents who know Signal, 28% of people like the brand.
What is the usage share of Signal in Germany?
All in all, 8% of messenger users in Germany use Signal. That means, of the 39% who know the brand, 21% use them.
How loyal are the users of Signal?
Around 7% of messenger users in Germany say they are likely to use Signal again. Set in relation to the 8% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around Signal in Germany?
In July 2022, about 5% of German messenger users had heard about Signal in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Signal in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
