WeChat brand profile in Germany 2022
How high is the brand awareness of WeChat in Germany?
When it comes to messenger users, brand awareness of WeChat is at 32% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is WeChat in Germany?
In total, 4% of German messenger users say they like WeChat. However, in actuality, among the 32% of German respondents who know WeChat, 12% of people like the brand.
What is the usage share of WeChat in Germany?
All in all, 2% of messenger users in Germany use WeChat. That means, of the 32% who know the brand, 6% use them.
How loyal are the users of WeChat?
Around 1% of messenger users in Germany say they are likely to use WeChat again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around WeChat in Germany?
In July 2022, about 2% of German messenger users had heard about WeChat in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around WeChat in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of WeChat is at 32% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is WeChat in Germany?
In total, 4% of German messenger users say they like WeChat. However, in actuality, among the 32% of German respondents who know WeChat, 12% of people like the brand.
What is the usage share of WeChat in Germany?
All in all, 2% of messenger users in Germany use WeChat. That means, of the 32% who know the brand, 6% use them.
How loyal are the users of WeChat?
Around 1% of messenger users in Germany say they are likely to use WeChat again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around WeChat in Germany?
In July 2022, about 2% of German messenger users had heard about WeChat in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around WeChat in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
