Xbox Game Pass brand profile in Germany 2022
How high is the brand awareness of Xbox Game Pass in Germany?
When it comes to video game subscription users, brand awareness of Xbox Game Pass is at 69% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Xbox Game Pass in Germany?
In total, 19% of German video game subscription users say they like Xbox Game Pass. However, in actuality, among the 69% of German respondents who know Xbox Game Pass, 28% of people like the brand.
What is the usage share of Xbox Game Pass in Germany?
All in all, 14% of video game subscription users in Germany use Xbox Game Pass. That means, of the 69% who know the brand, 20% use them.
How loyal are the customers of Xbox Game Pass?
Around 11% of video game subscription users in Germany say they are likely to use Xbox Game Pass again. Set in relation to the 14% usage share of the brand, this means that 79% of their customers show loyalty to the brand.
What's the buzz around Xbox Game Pass in Germany?
In July 2022, about 13% of German video game subscription users had heard about Xbox Game Pass in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Xbox Game Pass in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video game subscription users, brand awareness of Xbox Game Pass is at 69% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Xbox Game Pass in Germany?
In total, 19% of German video game subscription users say they like Xbox Game Pass. However, in actuality, among the 69% of German respondents who know Xbox Game Pass, 28% of people like the brand.
What is the usage share of Xbox Game Pass in Germany?
All in all, 14% of video game subscription users in Germany use Xbox Game Pass. That means, of the 69% who know the brand, 20% use them.
How loyal are the customers of Xbox Game Pass?
Around 11% of video game subscription users in Germany say they are likely to use Xbox Game Pass again. Set in relation to the 14% usage share of the brand, this means that 79% of their customers show loyalty to the brand.
What's the buzz around Xbox Game Pass in Germany?
In July 2022, about 13% of German video game subscription users had heard about Xbox Game Pass in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Xbox Game Pass in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
