Microsoft Teams brand profile in Germany 2022
How high is the brand awareness of Microsoft Teams in Germany?
When it comes to messenger users, brand awareness of Microsoft Teams is at 46% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Microsoft Teams in Germany?
In total, 16% of German messenger users say they like Microsoft Teams. However, in actuality, among the 46% of German respondents who know Microsoft Teams, 35% of people like the brand.
What is the usage share of Microsoft Teams in Germany?
All in all, 14% of messenger users in Germany use Microsoft Teams. That means, of the 46% who know the brand, 30% use them.
How loyal are the users of Microsoft Teams?
Around 11% of messenger users in Germany say they are likely to use Microsoft Teams again. Set in relation to the 14% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around Microsoft Teams in Germany?
In July 2022, about 11% of German messenger users had heard about Microsoft Teams in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Microsoft Teams in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of Microsoft Teams is at 46% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Microsoft Teams in Germany?
In total, 16% of German messenger users say they like Microsoft Teams. However, in actuality, among the 46% of German respondents who know Microsoft Teams, 35% of people like the brand.
What is the usage share of Microsoft Teams in Germany?
All in all, 14% of messenger users in Germany use Microsoft Teams. That means, of the 46% who know the brand, 30% use them.
How loyal are the users of Microsoft Teams?
Around 11% of messenger users in Germany say they are likely to use Microsoft Teams again. Set in relation to the 14% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around Microsoft Teams in Germany?
In July 2022, about 11% of German messenger users had heard about Microsoft Teams in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Microsoft Teams in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
