Snapchat brand profile in Germany 2022
How high is the brand awareness of Snapchat in Germany?
When it comes to messenger users, brand awareness of Snapchat is at 75% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Snapchat in Germany?
In total, 20% of German messenger users say they like Snapchat. However, in actuality, among the 75% of German respondents who know Snapchat, 27% of people like the brand.
What is the usage share of Snapchat in Germany?
All in all, 15% of messenger users in Germany use Snapchat. That means, of the 75% who know the brand, 20% use them.
How loyal are the users of Snapchat?
Around 12% of messenger users in Germany say they are likely to use Snapchat again. Set in relation to the 15% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Snapchat in Germany?
In July 2022, about 12% of German messenger users had heard about Snapchat in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Snapchat in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of Snapchat is at 75% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Snapchat in Germany?
In total, 20% of German messenger users say they like Snapchat. However, in actuality, among the 75% of German respondents who know Snapchat, 27% of people like the brand.
What is the usage share of Snapchat in Germany?
All in all, 15% of messenger users in Germany use Snapchat. That means, of the 75% who know the brand, 20% use them.
How loyal are the users of Snapchat?
Around 12% of messenger users in Germany say they are likely to use Snapchat again. Set in relation to the 15% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Snapchat in Germany?
In July 2022, about 12% of German messenger users had heard about Snapchat in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Snapchat in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
