Google Hangouts brand profile in Germany 2022
How high is the brand awareness of Google Hangouts in Germany?
When it comes to messenger users, brand awareness of Google Hangouts is at 41% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Hangouts in Germany?
In total, 6% of German messenger users say they like Google Hangouts. However, in actuality, among the 41% of German respondents who know Google Hangouts, 15% of people like the brand.
What is the usage share of Google Hangouts in Germany?
All in all, 4% of messenger users in Germany use Google Hangouts. That means, of the 41% who know the brand, 10% use them.
How loyal are the users of Google Hangouts?
Around 2% of messenger users in Germany say they are likely to use Google Hangouts again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Google Hangouts in Germany?
In July 2022, about 5% of German messenger users had heard about Google Hangouts in the media, on social media, or in advertising over the past three months. Of the 41% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Google Hangouts in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of Google Hangouts is at 41% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Hangouts in Germany?
In total, 6% of German messenger users say they like Google Hangouts. However, in actuality, among the 41% of German respondents who know Google Hangouts, 15% of people like the brand.
What is the usage share of Google Hangouts in Germany?
All in all, 4% of messenger users in Germany use Google Hangouts. That means, of the 41% who know the brand, 10% use them.
How loyal are the users of Google Hangouts?
Around 2% of messenger users in Germany say they are likely to use Google Hangouts again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Google Hangouts in Germany?
In July 2022, about 5% of German messenger users had heard about Google Hangouts in the media, on social media, or in advertising over the past three months. Of the 41% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Google Hangouts in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
