Kik Messenger brand profile in Germany 2022
When it comes to messenger users, brand awareness of Kik Messenger is at 23% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kik Messenger in Germany?
In total, 3% of German messenger users say they like Kik Messenger. However, in actuality, among the 23% of German respondents who know Kik Messenger, 13% of people like the brand.
What is the usage share of Kik Messenger in Germany?
All in all, 3% of messenger users in Germany use Kik Messenger. That means, of the 23% who know the brand, 13% use them.
How loyal are the users of Kik Messenger?
Around 2% of messenger users in Germany say they are likely to use Kik Messenger again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Kik Messenger in Germany?
In July 2022, about 3% of German messenger users had heard about Kik Messenger in the media, on social media, or in advertising over the past three months. Of the 23% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Kik Messenger in Germany.
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