Discord brand profile in Germany 2022
How high is the brand awareness of Discord in Germany?
When it comes to messenger users, brand awareness of Discord is at 39% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Discord in Germany?
In total, 14% of German messenger users say they like Discord. However, in actuality, among the 39% of German respondents who know Discord, 36% of people like the brand.
What is the usage share of Discord in Germany?
All in all, 12% of messenger users in Germany use Discord. That means, of the 39% who know the brand, 31% use them.
How loyal are the users of Discord?
Around 10% of messenger users in Germany say they are likely to use Discord again. Set in relation to the 12% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Discord in Germany?
In July 2022, about 8% of German messenger users had heard about Discord in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Discord in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of Discord is at 39% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Discord in Germany?
In total, 14% of German messenger users say they like Discord. However, in actuality, among the 39% of German respondents who know Discord, 36% of people like the brand.
What is the usage share of Discord in Germany?
All in all, 12% of messenger users in Germany use Discord. That means, of the 39% who know the brand, 31% use them.
How loyal are the users of Discord?
Around 10% of messenger users in Germany say they are likely to use Discord again. Set in relation to the 12% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Discord in Germany?
In July 2022, about 8% of German messenger users had heard about Discord in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Discord in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
