Facebook Messenger brand profile in Germany 2022
How high is the brand awareness of Facebook Messenger in Germany?
When it comes to messenger users, brand awareness of Facebook Messenger is at 86% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Facebook Messenger in Germany?
In total, 40% of German messenger users say they like Facebook Messenger. However, in actuality, among the 86% of German respondents who know Facebook Messenger, 47% of people like the brand.
What is the usage share of Facebook Messenger in Germany?
All in all, 44% of messenger users in Germany use Facebook Messenger. That means, of the 86% who know the brand, 51% use them.
How loyal are the users of Facebook Messenger?
Around 38% of messenger users in Germany say they are likely to use Facebook Messenger again. Set in relation to the 44% usage share of the brand, this means that 86% of their users show loyalty to the brand.
What's the buzz around Facebook Messenger in Germany?
In July 2022, about 22% of German messenger users had heard about Facebook Messenger in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Facebook Messenger in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of Facebook Messenger is at 86% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Facebook Messenger in Germany?
In total, 40% of German messenger users say they like Facebook Messenger. However, in actuality, among the 86% of German respondents who know Facebook Messenger, 47% of people like the brand.
What is the usage share of Facebook Messenger in Germany?
All in all, 44% of messenger users in Germany use Facebook Messenger. That means, of the 86% who know the brand, 51% use them.
How loyal are the users of Facebook Messenger?
Around 38% of messenger users in Germany say they are likely to use Facebook Messenger again. Set in relation to the 44% usage share of the brand, this means that 86% of their users show loyalty to the brand.
What's the buzz around Facebook Messenger in Germany?
In July 2022, about 22% of German messenger users had heard about Facebook Messenger in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Facebook Messenger in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
