Xbox Live Gold brand profile in Germany 2022
How high is the brand awareness of Xbox Live Gold in Germany?
When it comes to video game subscription users, brand awareness of Xbox Live Gold is at 65% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Xbox Live Gold in Germany?
In total, 12% of German video game subscription users say they like Xbox Live Gold. However, in actuality, among the 65% of German respondents who know Xbox Live Gold, 18% of people like the brand.
What is the usage share of Xbox Live Gold in Germany?
All in all, 9% of video game subscription users in Germany use Xbox Live Gold. That means, of the 65% who know the brand, 14% use them.
How loyal are the customers of Xbox Live Gold?
Around 7% of video game subscription users in Germany say they are likely to use Xbox Live Gold again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Xbox Live Gold in Germany?
In July 2022, about 7% of German video game subscription users had heard about Xbox Live Gold in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Xbox Live Gold in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video game subscription users, brand awareness of Xbox Live Gold is at 65% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Xbox Live Gold in Germany?
In total, 12% of German video game subscription users say they like Xbox Live Gold. However, in actuality, among the 65% of German respondents who know Xbox Live Gold, 18% of people like the brand.
What is the usage share of Xbox Live Gold in Germany?
All in all, 9% of video game subscription users in Germany use Xbox Live Gold. That means, of the 65% who know the brand, 14% use them.
How loyal are the customers of Xbox Live Gold?
Around 7% of video game subscription users in Germany say they are likely to use Xbox Live Gold again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Xbox Live Gold in Germany?
In July 2022, about 7% of German video game subscription users had heard about Xbox Live Gold in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Xbox Live Gold in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
