How high is the brand awareness of Vortex in Germany? When it comes to video game subscription users, brand awareness of Vortex is at 21% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vortex in Germany? In total, 2% of German video game subscription users say they like Vortex. However, in actuality, among the 21% of German respondents who know Vortex, 10% of people like the brand.
What is the usage share of Vortex in Germany? All in all, 1% of video game subscription users in Germany use Vortex. That means, of the 21% who know the brand, 5% use them.
How loyal are the customers of Vortex? Around 1% of video game subscription users in Germany say they are likely to use Vortex again. Set in relation to the 1% usage share of the brand, this means that 100% of their customers show loyalty to the brand.
What's the buzz around Vortex in Germany? In July 2022, about 2% of German video game subscription users had heard about Vortex in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Vortex in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
Vortex brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in Germany in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to video game subscriptions, which of the following brands do you like?
Brand usage: When it comes to video game subscriptions, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to video game subscriptions, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (September 22, 2022). Vortex brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in Germany in 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/forecasts/1334587/vortex-video-game-subscriptions-brand-profile-in-germany
Statista. "Vortex brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in Germany in 2022." Chart. September 22, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/forecasts/1334587/vortex-video-game-subscriptions-brand-profile-in-germany
Statista. (2022). Vortex brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in Germany in 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/forecasts/1334587/vortex-video-game-subscriptions-brand-profile-in-germany
Statista. "Vortex Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Video Game Subscription Users in Germany in 2022." Statista, Statista Inc., 22 Sep 2022, https://www.statista.com/forecasts/1334587/vortex-video-game-subscriptions-brand-profile-in-germany
Statista, Vortex brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in Germany in 2022 Statista, https://www.statista.com/forecasts/1334587/vortex-video-game-subscriptions-brand-profile-in-germany (last visited January 08, 2025)
Vortex brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in Germany in 2022 [Graph], Statista, September 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1334587/vortex-video-game-subscriptions-brand-profile-in-germany