PlayStation Plus brand profile in Germany 2022
When it comes to video game subscription users, brand awareness of PlayStation Plus is at 75% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PlayStation Plus in Germany?
In total, 43% of German video game subscription users say they like PlayStation Plus. However, in actuality, among the 75% of German respondents who know PlayStation Plus, 57% of people like the brand.
What is the usage share of PlayStation Plus in Germany?
All in all, 36% of video game subscription users in Germany use PlayStation Plus. That means, of the 75% who know the brand, 48% use them.
How loyal are the customers of PlayStation Plus?
Around 32% of video game subscription users in Germany say they are likely to use PlayStation Plus again. Set in relation to the 36% usage share of the brand, this means that 89% of their customers show loyalty to the brand.
What's the buzz around PlayStation Plus in Germany?
In July 2022, about 28% of German video game subscription users had heard about PlayStation Plus in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around PlayStation Plus in Germany.
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