Stadia (Google) brand profile in Germany 2022
How high is the brand awareness of Stadia (Google) in Germany?
When it comes to video game subscription users, brand awareness of Stadia (Google) is at 35% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Stadia (Google) in Germany?
In total, 8% of German video game subscription users say they like Stadia (Google). However, in actuality, among the 35% of German respondents who know Stadia (Google), 23% of people like the brand.
What is the usage share of Stadia (Google) in Germany?
All in all, 4% of video game subscription users in Germany use Stadia (Google). That means, of the 35% who know the brand, 11% use them.
How loyal are the customers of Stadia (Google)?
Around 3% of video game subscription users in Germany say they are likely to use Stadia (Google) again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Stadia (Google) in Germany?
In July 2022, about 6% of German video game subscription users had heard about Stadia (Google) in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Stadia (Google) in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video game subscription users, brand awareness of Stadia (Google) is at 35% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Stadia (Google) in Germany?
In total, 8% of German video game subscription users say they like Stadia (Google). However, in actuality, among the 35% of German respondents who know Stadia (Google), 23% of people like the brand.
What is the usage share of Stadia (Google) in Germany?
All in all, 4% of video game subscription users in Germany use Stadia (Google). That means, of the 35% who know the brand, 11% use them.
How loyal are the customers of Stadia (Google)?
Around 3% of video game subscription users in Germany say they are likely to use Stadia (Google) again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Stadia (Google) in Germany?
In July 2022, about 6% of German video game subscription users had heard about Stadia (Google) in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Stadia (Google) in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
