Netflix Games brand profile in Germany 2022
How high is the brand awareness of Netflix Games in Germany?
When it comes to video game subscription users, brand awareness of Netflix Games is at 67% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Netflix Games in Germany?
In total, 25% of German video game subscription users say they like Netflix Games. However, in actuality, among the 67% of German respondents who know Netflix Games, 37% of people like the brand.
What is the usage share of Netflix Games in Germany?
All in all, 19% of video game subscription users in Germany use Netflix Games. That means, of the 67% who know the brand, 28% use them.
How loyal are the customers of Netflix Games?
Around 14% of video game subscription users in Germany say they are likely to use Netflix Games again. Set in relation to the 19% usage share of the brand, this means that 74% of their customers show loyalty to the brand.
What's the buzz around Netflix Games in Germany?
In July 2022, about 20% of German video game subscription users had heard about Netflix Games in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Netflix Games in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video game subscription users, brand awareness of Netflix Games is at 67% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Netflix Games in Germany?
In total, 25% of German video game subscription users say they like Netflix Games. However, in actuality, among the 67% of German respondents who know Netflix Games, 37% of people like the brand.
What is the usage share of Netflix Games in Germany?
All in all, 19% of video game subscription users in Germany use Netflix Games. That means, of the 67% who know the brand, 28% use them.
How loyal are the customers of Netflix Games?
Around 14% of video game subscription users in Germany say they are likely to use Netflix Games again. Set in relation to the 19% usage share of the brand, this means that 74% of their customers show loyalty to the brand.
What's the buzz around Netflix Games in Germany?
In July 2022, about 20% of German video game subscription users had heard about Netflix Games in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Netflix Games in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
