Google Play Pass brand profile in Germany 2022
How high is the brand awareness of Google Play Pass in Germany?
When it comes to video game subscription users, brand awareness of Google Play Pass is at 71% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Play Pass in Germany?
In total, 24% of German video game subscription users say they like Google Play Pass. However, in actuality, among the 71% of German respondents who know Google Play Pass, 34% of people like the brand.
What is the usage share of Google Play Pass in Germany?
All in all, 19% of video game subscription users in Germany use Google Play Pass. That means, of the 71% who know the brand, 27% use them.
How loyal are the customers of Google Play Pass?
Around 14% of video game subscription users in Germany say they are likely to use Google Play Pass again. Set in relation to the 19% usage share of the brand, this means that 74% of their customers show loyalty to the brand.
What's the buzz around Google Play Pass in Germany?
In July 2022, about 17% of German video game subscription users had heard about Google Play Pass in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Google Play Pass in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video game subscription users, brand awareness of Google Play Pass is at 71% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Play Pass in Germany?
In total, 24% of German video game subscription users say they like Google Play Pass. However, in actuality, among the 71% of German respondents who know Google Play Pass, 34% of people like the brand.
What is the usage share of Google Play Pass in Germany?
All in all, 19% of video game subscription users in Germany use Google Play Pass. That means, of the 71% who know the brand, 27% use them.
How loyal are the customers of Google Play Pass?
Around 14% of video game subscription users in Germany say they are likely to use Google Play Pass again. Set in relation to the 19% usage share of the brand, this means that 74% of their customers show loyalty to the brand.
What's the buzz around Google Play Pass in Germany?
In July 2022, about 17% of German video game subscription users had heard about Google Play Pass in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Google Play Pass in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
