Nintendo Switch Online brand profile Germany 2022

How high is the brand awareness of Nintendo Switch Online in Germany?
When it comes to video game subscription users, brand awareness of Nintendo Switch Online is at 63% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Nintendo Switch Online in Germany?
In total, 27% of German video game subscription users say they like Nintendo Switch Online. However, in actuality, among the 63% of German respondents who know Nintendo Switch Online, 43% of people like the brand.

What is the usage share of Nintendo Switch Online in Germany?
All in all, 21% of video game subscription users in Germany use Nintendo Switch Online. That means, of the 63% who know the brand, 33% use them.

How loyal are the customers of Nintendo Switch Online?
Around 17% of video game subscription users in Germany say they are likely to use Nintendo Switch Online again. Set in relation to the 21% usage share of the brand, this means that 81% of their customers show loyalty to the brand.

What's the buzz around Nintendo Switch Online in Germany?
In July 2022, about 18% of German video game subscription users had heard about Nintendo Switch Online in the media, on social media, or in advertising over the past three months. Of the 63% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Nintendo Switch Online in Germany.

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Nintendo Switch Online brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in Germany in 2022

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Number of respondents

706 respondents

Age group

18-64 years

Special properties

respondents who use video game subscriptions

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to video game subscriptions, which of the following brands do you like?
Brand usage: When it comes to video game subscriptions, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to video game subscriptions, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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