EA Play brand profile in Germany 2022
How high is the brand awareness of EA Play in Germany?
When it comes to video game subscription users, brand awareness of EA Play is at 58% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is EA Play in Germany?
In total, 26% of German video game subscription users say they like EA Play. However, in actuality, among the 58% of German respondents who know EA Play, 45% of people like the brand.
What is the usage share of EA Play in Germany?
All in all, 18% of video game subscription users in Germany use EA Play. That means, of the 58% who know the brand, 31% use them.
How loyal are the customers of EA Play?
Around 12% of video game subscription users in Germany say they are likely to use EA Play again. Set in relation to the 18% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around EA Play in Germany?
In July 2022, about 18% of German video game subscription users had heard about EA Play in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around EA Play in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video game subscription users, brand awareness of EA Play is at 58% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is EA Play in Germany?
In total, 26% of German video game subscription users say they like EA Play. However, in actuality, among the 58% of German respondents who know EA Play, 45% of people like the brand.
What is the usage share of EA Play in Germany?
All in all, 18% of video game subscription users in Germany use EA Play. That means, of the 58% who know the brand, 31% use them.
How loyal are the customers of EA Play?
Around 12% of video game subscription users in Germany say they are likely to use EA Play again. Set in relation to the 18% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around EA Play in Germany?
In July 2022, about 18% of German video game subscription users had heard about EA Play in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around EA Play in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
