Amazon Prime Gaming brand profile Germany 2022

How high is the brand awareness of Amazon Prime Gaming in Germany?
When it comes to video game subscription users, brand awareness of Amazon Prime Gaming is at 67% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Amazon Prime Gaming in Germany?
In total, 25% of German video game subscription users say they like Amazon Prime Gaming. However, in actuality, among the 67% of German respondents who know Amazon Prime Gaming, 37% of people like the brand.

What is the usage share of Amazon Prime Gaming in Germany?
All in all, 22% of video game subscription users in Germany use Amazon Prime Gaming. That means, of the 67% who know the brand, 33% use them.

How loyal are the customers of Amazon Prime Gaming?
Around 17% of video game subscription users in Germany say they are likely to use Amazon Prime Gaming again. Set in relation to the 22% usage share of the brand, this means that 77% of their customers show loyalty to the brand.

What's the buzz around Amazon Prime Gaming in Germany?
In July 2022, about 22% of German video game subscription users had heard about Amazon Prime Gaming in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Amazon Prime Gaming in Germany.

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Amazon Prime Gaming brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in Germany in 2022

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Number of respondents

706 respondents

Age group

18-64 years

Special properties

respondents who use video game subscriptions

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to video game subscriptions, which of the following brands do you like?
Brand usage: When it comes to video game subscriptions, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to video game subscriptions, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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