Apple Arcade brand profile in Germany 2022
How high is the brand awareness of Apple Arcade in Germany?
When it comes to video game subscription users, brand awareness of Apple Arcade is at 52% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple Arcade in Germany?
In total, 13% of German video game subscription users say they like Apple Arcade. However, in actuality, among the 52% of German respondents who know Apple Arcade, 25% of people like the brand.
What is the usage share of Apple Arcade in Germany?
All in all, 10% of video game subscription users in Germany use Apple Arcade. That means, of the 52% who know the brand, 19% use them.
How loyal are the customers of Apple Arcade?
Around 7% of video game subscription users in Germany say they are likely to use Apple Arcade again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around Apple Arcade in Germany?
In July 2022, about 12% of German video game subscription users had heard about Apple Arcade in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Apple Arcade in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video game subscription users, brand awareness of Apple Arcade is at 52% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple Arcade in Germany?
In total, 13% of German video game subscription users say they like Apple Arcade. However, in actuality, among the 52% of German respondents who know Apple Arcade, 25% of people like the brand.
What is the usage share of Apple Arcade in Germany?
All in all, 10% of video game subscription users in Germany use Apple Arcade. That means, of the 52% who know the brand, 19% use them.
How loyal are the customers of Apple Arcade?
Around 7% of video game subscription users in Germany say they are likely to use Apple Arcade again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around Apple Arcade in Germany?
In July 2022, about 12% of German video game subscription users had heard about Apple Arcade in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Apple Arcade in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
