Ubisoft+ brand profile in Germany 2024
How high is the brand awareness of Ubisoft+ in Germany?
When it comes to video game subscription users, brand awareness of Ubisoft+ is at 48 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ubisoft+ in Germany?
In total, 16 percent of German video game subscription users say they like Ubisoft+. However, in actuality, among the 48 percent of German respondents who know Ubisoft+, 33 percent of people like the brand.
What is the usage share of Ubisoft+ in Germany?
All in all, 11 percent of video game subscription users in Germany use Ubisoft+. That means, of the 48 percent who know the brand, 23 percent use them.
How loyal are the customers of Ubisoft+?
Around 8 percent of video game subscription users in Germany say they are likely to use Ubisoft+ again. Set in relation to the 11 percent usage share of the brand, this means that 73 percent of their customers show loyalty to the brand.
What's the buzz around Ubisoft+ in Germany?
In February 2024, about 8 percent of German video game subscription users had heard about Ubisoft+ in the media, on social media, or in advertising over the past three months. Of the 48 percent who know the brand, that's 17 percent, meaning at the time of the survey there's little buzz around Ubisoft+ in Germany.
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