YouTube Music brand profile in Germany 2022
How high is the brand awareness of YouTube Music in Germany?
When it comes to digital music users, brand awareness of YouTube Music is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is YouTube Music in Germany?
In total, 44% of German digital music users say they like YouTube Music. However, in actuality, among the 89% of German respondents who know YouTube Music, 49% of people like the brand.
What is the usage share of YouTube Music in Germany?
All in all, 39% of digital music users in Germany use YouTube Music. That means, of the 89% who know the brand, 44% use them.
How loyal are the users of YouTube Music?
Around 33% of digital music users in Germany say they are likely to use YouTube Music again. Set in relation to the 39% usage share of the brand, this means that 85% of their users show loyalty to the brand.
What's the buzz around YouTube Music in Germany?
In July 2022, about 20% of German digital music users had heard about YouTube Music in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around YouTube Music in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital music users, brand awareness of YouTube Music is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is YouTube Music in Germany?
In total, 44% of German digital music users say they like YouTube Music. However, in actuality, among the 89% of German respondents who know YouTube Music, 49% of people like the brand.
What is the usage share of YouTube Music in Germany?
All in all, 39% of digital music users in Germany use YouTube Music. That means, of the 89% who know the brand, 44% use them.
How loyal are the users of YouTube Music?
Around 33% of digital music users in Germany say they are likely to use YouTube Music again. Set in relation to the 39% usage share of the brand, this means that 85% of their users show loyalty to the brand.
What's the buzz around YouTube Music in Germany?
In July 2022, about 20% of German digital music users had heard about YouTube Music in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around YouTube Music in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
