Spotify brand profile in Germany 2023
How high is the brand awareness of Spotify in Germany?
When it comes to digital music users, brand awareness of Spotify is at 91 % in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Spotify in Germany?
In total, 59 % of German digital music users say they like Spotify.
What is the usage share of Spotify in Germany?
All in all, 53 % of digital music users in Germany use Spotify.
How loyal are the users of Spotify?
Around 48 % of digital music users in Germany say they are likely to use Spotify again.
What's the buzz around Spotify in Germany?
In June 2023, about 36 % of German digital music users had heard about Spotify in the media, on social media, or in advertising over the past three months.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital music users, brand awareness of Spotify is at 91 % in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Spotify in Germany?
In total, 59 % of German digital music users say they like Spotify.
What is the usage share of Spotify in Germany?
All in all, 53 % of digital music users in Germany use Spotify.
How loyal are the users of Spotify?
Around 48 % of digital music users in Germany say they are likely to use Spotify again.
What's the buzz around Spotify in Germany?
In June 2023, about 36 % of German digital music users had heard about Spotify in the media, on social media, or in advertising over the past three months.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
