Spotify brand profile in Germany 2023

Spotify brand awareness, usage, popularity, loyalty, and buzz among digital music users in Germany in 2023

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Number of respondents

1,008 respondents

Age group

18-64 years

Special properties

respondents who use digital music services

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
  • Brand popularity: When it comes to digital music services, which of the following brands do you like?
  • Brand usage: When it comes to digital music services, which of the following brands have you used in the past 12 months?
  • Brand loyalty: When it comes to digital music services, which of the following brands are you likely to use again in the future?
  • Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats
Use Statista now: unlimited access to all content

Statistics on " Paid content in Germany "

Other statistics that may interest you Paid content in Germany

Revenues and market volume

8

Video content

6

Audio content

7

Editorial content

8
Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.