Apple Music brand profile in Germany 2022
How high is the brand awareness of Apple Music in Germany?
When it comes to digital music users, brand awareness of Apple Music is at 77% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple Music in Germany?
In total, 21% of German digital music users say they like Apple Music. However, in actuality, among the 77% of German respondents who know Apple Music, 27% of people like the brand.
What is the usage share of Apple Music in Germany?
All in all, 15% of digital music users in Germany use Apple Music. That means, of the 77% who know the brand, 19% use them.
How loyal are the users of Apple Music?
Around 11% of digital music users in Germany say they are likely to use Apple Music again. Set in relation to the 15% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Apple Music in Germany?
In July 2022, about 17% of German digital music users had heard about Apple Music in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Apple Music in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital music users, brand awareness of Apple Music is at 77% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple Music in Germany?
In total, 21% of German digital music users say they like Apple Music. However, in actuality, among the 77% of German respondents who know Apple Music, 27% of people like the brand.
What is the usage share of Apple Music in Germany?
All in all, 15% of digital music users in Germany use Apple Music. That means, of the 77% who know the brand, 19% use them.
How loyal are the users of Apple Music?
Around 11% of digital music users in Germany say they are likely to use Apple Music again. Set in relation to the 15% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Apple Music in Germany?
In July 2022, about 17% of German digital music users had heard about Apple Music in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Apple Music in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
