ALDI Music brand profile in Germany 2022
How high is the brand awareness of ALDI Music in Germany?
When it comes to digital music users, brand awareness of ALDI Music is at 42% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ALDI Music in Germany?
In total, 6% of German digital music users say they like ALDI Music. However, in actuality, among the 42% of German respondents who know ALDI Music, 14% of people like the brand.
What is the usage share of ALDI Music in Germany?
All in all, 4% of digital music users in Germany use ALDI Music. That means, of the 42% who know the brand, 10% use them.
How loyal are the users of ALDI Music?
Around 3% of digital music users in Germany say they are likely to use ALDI Music again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around ALDI Music in Germany?
In July 2022, about 7% of German digital music users had heard about ALDI Music in the media, on social media, or in advertising over the past three months. Of the 42% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around ALDI Music in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital music users, brand awareness of ALDI Music is at 42% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ALDI Music in Germany?
In total, 6% of German digital music users say they like ALDI Music. However, in actuality, among the 42% of German respondents who know ALDI Music, 14% of people like the brand.
What is the usage share of ALDI Music in Germany?
All in all, 4% of digital music users in Germany use ALDI Music. That means, of the 42% who know the brand, 10% use them.
How loyal are the users of ALDI Music?
Around 3% of digital music users in Germany say they are likely to use ALDI Music again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around ALDI Music in Germany?
In July 2022, about 7% of German digital music users had heard about ALDI Music in the media, on social media, or in advertising over the past three months. Of the 42% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around ALDI Music in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
