Zoo & Co. brand profile in Germany 2022
How high is the brand awareness of Zoo & Co. in Germany?
When it comes to pet supply online shop users, brand awareness of Zoo & Co. is at 49% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zoo & Co. in Germany?
In total, 17% of German pet supply online shop users say they like Zoo & Co.. However, in actuality, among the 49% of German respondents who know Zoo & Co., 35% of people like the brand.
What is the usage share of Zoo & Co. in Germany?
All in all, 11% of pet supply online shop users in Germany use Zoo & Co.. That means, of the 49% who know the brand, 22% use them.
How loyal are the customers of Zoo & Co.?
Around 8% of pet supply online shop users in Germany say they are likely to use Zoo & Co. again. Set in relation to the 11% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Zoo & Co. in Germany?
In July 2022, about 11% of German pet supply online shop users had heard about Zoo & Co. in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Zoo & Co. in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to pet supply online shop users, brand awareness of Zoo & Co. is at 49% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zoo & Co. in Germany?
In total, 17% of German pet supply online shop users say they like Zoo & Co.. However, in actuality, among the 49% of German respondents who know Zoo & Co., 35% of people like the brand.
What is the usage share of Zoo & Co. in Germany?
All in all, 11% of pet supply online shop users in Germany use Zoo & Co.. That means, of the 49% who know the brand, 22% use them.
How loyal are the customers of Zoo & Co.?
Around 8% of pet supply online shop users in Germany say they are likely to use Zoo & Co. again. Set in relation to the 11% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Zoo & Co. in Germany?
In July 2022, about 11% of German pet supply online shop users had heard about Zoo & Co. in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Zoo & Co. in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
