ZooRoyal brand profile in Germany 2022
When it comes to pet supply online shop users, brand awareness of ZooRoyal is at 65% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ZooRoyal in Germany?
In total, 22% of German pet supply online shop users say they like ZooRoyal. However, in actuality, among the 65% of German respondents who know ZooRoyal, 34% of people like the brand.
What is the usage share of ZooRoyal in Germany?
All in all, 14% of pet supply online shop users in Germany use ZooRoyal. That means, of the 65% who know the brand, 22% use them.
How loyal are the customers of ZooRoyal?
Around 12% of pet supply online shop users in Germany say they are likely to use ZooRoyal again. Set in relation to the 14% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around ZooRoyal in Germany?
In July 2022, about 11% of German pet supply online shop users had heard about ZooRoyal in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around ZooRoyal in Germany.
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