Shop Apotheke brand profile in Germany 2022
How high is the brand awareness of Shop Apotheke in Germany?
When it comes to online pharmacy users, brand awareness of Shop Apotheke is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Shop Apotheke in Germany?
In total, 51% of German online pharmacy users say they like Shop Apotheke. However, in actuality, among the 82% of German respondents who know Shop Apotheke, 62% of people like the brand.
What is the usage share of Shop Apotheke in Germany?
All in all, 44% of online pharmacy users in Germany use Shop Apotheke. That means, of the 82% who know the brand, 54% use them.
How loyal are the customers of Shop Apotheke?
Around 39% of online pharmacy users in Germany say they are likely to use Shop Apotheke again. Set in relation to the 44% usage share of the brand, this means that 89% of their customers show loyalty to the brand.
What's the buzz around Shop Apotheke in Germany?
In July 2022, about 33% of German online pharmacy users had heard about Shop Apotheke in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Shop Apotheke in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online pharmacy users, brand awareness of Shop Apotheke is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Shop Apotheke in Germany?
In total, 51% of German online pharmacy users say they like Shop Apotheke. However, in actuality, among the 82% of German respondents who know Shop Apotheke, 62% of people like the brand.
What is the usage share of Shop Apotheke in Germany?
All in all, 44% of online pharmacy users in Germany use Shop Apotheke. That means, of the 82% who know the brand, 54% use them.
How loyal are the customers of Shop Apotheke?
Around 39% of online pharmacy users in Germany say they are likely to use Shop Apotheke again. Set in relation to the 44% usage share of the brand, this means that 89% of their customers show loyalty to the brand.
What's the buzz around Shop Apotheke in Germany?
In July 2022, about 33% of German online pharmacy users had heard about Shop Apotheke in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Shop Apotheke in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
