DocMorris brand profile in Germany 2022
How high is the brand awareness of DocMorris in Germany?
When it comes to online pharmacy users, brand awareness of DocMorris is at 80% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DocMorris in Germany?
In total, 47% of German online pharmacy users say they like DocMorris. However, in actuality, among the 80% of German respondents who know DocMorris, 59% of people like the brand.
What is the usage share of DocMorris in Germany?
All in all, 40% of online pharmacy users in Germany use DocMorris. That means, of the 80% who know the brand, 50% use them.
How loyal are the customers of DocMorris?
Around 34% of online pharmacy users in Germany say they are likely to use DocMorris again. Set in relation to the 40% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around DocMorris in Germany?
In July 2022, about 35% of German online pharmacy users had heard about DocMorris in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 44%, meaning at the time of the survey there's some buzz around DocMorris in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online pharmacy users, brand awareness of DocMorris is at 80% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DocMorris in Germany?
In total, 47% of German online pharmacy users say they like DocMorris. However, in actuality, among the 80% of German respondents who know DocMorris, 59% of people like the brand.
What is the usage share of DocMorris in Germany?
All in all, 40% of online pharmacy users in Germany use DocMorris. That means, of the 80% who know the brand, 50% use them.
How loyal are the customers of DocMorris?
Around 34% of online pharmacy users in Germany say they are likely to use DocMorris again. Set in relation to the 40% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around DocMorris in Germany?
In July 2022, about 35% of German online pharmacy users had heard about DocMorris in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 44%, meaning at the time of the survey there's some buzz around DocMorris in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
