zur Rose brand profile in Germany 2022
When it comes to online pharmacy users, brand awareness of zur Rose is at 23% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is zur Rose in Germany?
In total, 5% of German online pharmacy users say they like zur Rose. However, in actuality, among the 23% of German respondents who know zur Rose, 22% of people like the brand.
What is the usage share of zur Rose in Germany?
All in all, 4% of online pharmacy users in Germany use zur Rose. That means, of the 23% who know the brand, 17% use them.
How loyal are the customers of zur Rose?
Around 3% of online pharmacy users in Germany say they are likely to use zur Rose again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around zur Rose in Germany?
In July 2022, about 2% of German online pharmacy users had heard about zur Rose in the media, on social media, or in advertising over the past three months. Of the 23% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around zur Rose in Germany.
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