Fressnapf brand profile in Germany 2022
How high is the brand awareness of Fressnapf in Germany?
When it comes to pet supply online shop users, brand awareness of Fressnapf is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fressnapf in Germany?
In total, 74% of German pet supply online shop users say they like Fressnapf. However, in actuality, among the 91% of German respondents who know Fressnapf, 81% of people like the brand.
What is the usage share of Fressnapf in Germany?
All in all, 70% of pet supply online shop users in Germany use Fressnapf. That means, of the 91% who know the brand, 77% use them.
How loyal are the customers of Fressnapf?
Around 63% of pet supply online shop users in Germany say they are likely to use Fressnapf again. Set in relation to the 70% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around Fressnapf in Germany?
In July 2022, about 58% of German pet supply online shop users had heard about Fressnapf in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 64%, meaning at the time of the survey there's considerable buzz around Fressnapf in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to pet supply online shop users, brand awareness of Fressnapf is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fressnapf in Germany?
In total, 74% of German pet supply online shop users say they like Fressnapf. However, in actuality, among the 91% of German respondents who know Fressnapf, 81% of people like the brand.
What is the usage share of Fressnapf in Germany?
All in all, 70% of pet supply online shop users in Germany use Fressnapf. That means, of the 91% who know the brand, 77% use them.
How loyal are the customers of Fressnapf?
Around 63% of pet supply online shop users in Germany say they are likely to use Fressnapf again. Set in relation to the 70% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around Fressnapf in Germany?
In July 2022, about 58% of German pet supply online shop users had heard about Fressnapf in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 64%, meaning at the time of the survey there's considerable buzz around Fressnapf in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
