mycare.de brand profile in Germany 2022
How high is the brand awareness of mycare.de in Germany?
When it comes to online pharmacy users, brand awareness of mycare.de is at 37% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is mycare.de in Germany?
In total, 10% of German online pharmacy users say they like mycare.de. However, in actuality, among the 37% of German respondents who know mycare.de, 27% of people like the brand.
What is the usage share of mycare.de in Germany?
All in all, 5% of online pharmacy users in Germany use mycare.de. That means, of the 37% who know the brand, 14% use them.
How loyal are the customers of mycare.de?
Around 4% of online pharmacy users in Germany say they are likely to use mycare.de again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around mycare.de in Germany?
In July 2022, about 8% of German online pharmacy users had heard about mycare.de in the media, on social media, or in advertising over the past three months. Of the 37% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around mycare.de in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online pharmacy users, brand awareness of mycare.de is at 37% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is mycare.de in Germany?
In total, 10% of German online pharmacy users say they like mycare.de. However, in actuality, among the 37% of German respondents who know mycare.de, 27% of people like the brand.
What is the usage share of mycare.de in Germany?
All in all, 5% of online pharmacy users in Germany use mycare.de. That means, of the 37% who know the brand, 14% use them.
How loyal are the customers of mycare.de?
Around 4% of online pharmacy users in Germany say they are likely to use mycare.de again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around mycare.de in Germany?
In July 2022, about 8% of German online pharmacy users had heard about mycare.de in the media, on social media, or in advertising over the past three months. Of the 37% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around mycare.de in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
