How high is the brand awareness of eurapon in Germany? When it comes to online pharmacy users, brand awareness of eurapon is at 23% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eurapon in Germany? In total, 7% of German online pharmacy users say they like eurapon. However, in actuality, among the 23% of German respondents who know eurapon, 30% of people like the brand.
What is the usage share of eurapon in Germany? All in all, 5% of online pharmacy users in Germany use eurapon. That means, of the 23% who know the brand, 22% use them.
How loyal are the customers of eurapon? Around 3% of online pharmacy users in Germany say they are likely to use eurapon again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around eurapon in Germany? In July 2022, about 3% of German online pharmacy users had heard about eurapon in the media, on social media, or in advertising over the past three months. Of the 23% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around eurapon in Germany.
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eurapon brand awareness, usage, popularity, loyalty, and buzz among online pharmacy users in Germany in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to online pharmacies, which of the following brands do you like?
Brand usage: When it comes to online pharmacies, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to online pharmacies, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 22, 2022). eurapon brand awareness, usage, popularity, loyalty, and buzz among online pharmacy users in Germany in 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/forecasts/1334531/eurapon-online-pharmacies-brand-profile-in-germany
Statista. "eurapon brand awareness, usage, popularity, loyalty, and buzz among online pharmacy users in Germany in 2022." Chart. September 22, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/forecasts/1334531/eurapon-online-pharmacies-brand-profile-in-germany
Statista. (2022). eurapon brand awareness, usage, popularity, loyalty, and buzz among online pharmacy users in Germany in 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/forecasts/1334531/eurapon-online-pharmacies-brand-profile-in-germany
Statista. "Eurapon Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Online Pharmacy Users in Germany in 2022." Statista, Statista Inc., 22 Sep 2022, https://www.statista.com/forecasts/1334531/eurapon-online-pharmacies-brand-profile-in-germany
Statista, eurapon brand awareness, usage, popularity, loyalty, and buzz among online pharmacy users in Germany in 2022 Statista, https://www.statista.com/forecasts/1334531/eurapon-online-pharmacies-brand-profile-in-germany (last visited January 08, 2025)
eurapon brand awareness, usage, popularity, loyalty, and buzz among online pharmacy users in Germany in 2022 [Graph], Statista, September 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1334531/eurapon-online-pharmacies-brand-profile-in-germany