Aliva brand profile in Germany 2022
When it comes to online pharmacy users, brand awareness of Aliva is at 16% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aliva in Germany?
In total, 4% of German online pharmacy users say they like Aliva. However, in actuality, among the 16% of German respondents who know Aliva, 25% of people like the brand.
What is the usage share of Aliva in Germany?
All in all, 3% of online pharmacy users in Germany use Aliva. That means, of the 16% who know the brand, 19% use them.
How loyal are the customers of Aliva?
Around 2% of online pharmacy users in Germany say they are likely to use Aliva again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Aliva in Germany?
In July 2022, about 3% of German online pharmacy users had heard about Aliva in the media, on social media, or in advertising over the past three months. Of the 16% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Aliva in Germany.
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