zooplus brand profile in Germany 2022
When it comes to pet supply online shop users, brand awareness of zooplus is at 69% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is zooplus in Germany?
In total, 33% of German pet supply online shop users say they like zooplus. However, in actuality, among the 69% of German respondents who know zooplus, 48% of people like the brand.
What is the usage share of zooplus in Germany?
All in all, 23% of pet supply online shop users in Germany use zooplus. That means, of the 69% who know the brand, 33% use them.
How loyal are the customers of zooplus?
Around 21% of pet supply online shop users in Germany say they are likely to use zooplus again. Set in relation to the 23% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around zooplus in Germany?
In July 2022, about 14% of German pet supply online shop users had heard about zooplus in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around zooplus in Germany.
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