sanicare brand profile in Germany 2022
When it comes to online pharmacy users, brand awareness of sanicare is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is sanicare in Germany?
In total, 14% of German online pharmacy users say they like sanicare. However, in actuality, among the 50% of German respondents who know sanicare, 28% of people like the brand.
What is the usage share of sanicare in Germany?
All in all, 7% of online pharmacy users in Germany use sanicare. That means, of the 50% who know the brand, 14% use them.
How loyal are the customers of sanicare?
Around 5% of online pharmacy users in Germany say they are likely to use sanicare again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around sanicare in Germany?
In July 2022, about 7% of German online pharmacy users had heard about sanicare in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around sanicare in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.