medpex brand profile in Germany 2022
When it comes to online pharmacy users, brand awareness of medpex is at 66% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is medpex in Germany?
In total, 25% of German online pharmacy users say they like medpex. However, in actuality, among the 66% of German respondents who know medpex, 38% of people like the brand.
What is the usage share of medpex in Germany?
All in all, 18% of online pharmacy users in Germany use medpex. That means, of the 66% who know the brand, 27% use them.
How loyal are the customers of medpex?
Around 15% of online pharmacy users in Germany say they are likely to use medpex again. Set in relation to the 18% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around medpex in Germany?
In July 2022, about 12% of German online pharmacy users had heard about medpex in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around medpex in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.