Considerations when choosing apparel for Gen Z in the U.S. 2023

Published by P. Smith, Mar 8, 2024
In a 2023 survey in the United States, Generation Z named comfort as the most important aspect when they're choosing apparel. With 57 percent of responses it just pipped quality to the top spot. Ethical considerations, such as animal welfare, fair trade, and environmentally friendly products, scored comparatively lowly.

Which are the most important aspects for Generation Z in the United States when choosing apparel in 2023?

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Number of respondents

13,899 respondents

Special properties

Generation Z

Supplementary notes

Multiple answers were possible.
Gen Z born 1995 to 2012.

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Statistics on " Generation Z fashion in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Generation Z fashion in the United States

Overview

5

Spending

5

Brands

8

Trends

8

Purchasing behavior

5

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Topics

Generation Z fashion in the United StatesApparel market in the U.S.NikeU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z and the beauty industry in the United States
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