PC Game Pass brand profile in the UK 2022
When it comes to video game subscription users, brand awareness of PC Game Pass is at 67% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PC Game Pass in the UK?
In total, 16% of UK video game subscription users say they like PC Game Pass. However, in actuality, among the 67% of UK respondents who know PC Game Pass, 24% of people like the brand.
What is the usage share of PC Game Pass in the UK?
All in all, 12% of video game subscription users in the UK use PC Game Pass. That means, of the 67% who know the brand, 18% use them.
How loyal are the customers of PC Game Pass?
Around 9% of video game subscription users in the UK say they are likely to use PC Game Pass again. Set in relation to the 12% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around PC Game Pass in the UK?
In July 2022, about 9% of UK video game subscription users had heard about PC Game Pass in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around PC Game Pass in the UK.
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