How high is the brand awareness of Vortex in the UK? When it comes to video game subscription users, brand awareness of Vortex is at 26% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vortex in the UK? In total, 4% of UK video game subscription users say they like Vortex. However, in actuality, among the 26% of UK respondents who know Vortex, 15% of people like the brand.
What is the usage share of Vortex in the UK? All in all, 3% of video game subscription users in the UK use Vortex. That means, of the 26% who know the brand, 12% use them.
How loyal are the customers of Vortex? Around 2% of video game subscription users in the UK say they are likely to use Vortex again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Vortex in the UK? In July 2022, about 3% of UK video game subscription users had heard about Vortex in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Vortex in the UK.
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Vortex brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to video game subscriptions, which of the following brands do you like?
Brand usage: When it comes to video game subscriptions, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to video game subscriptions, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (August 24, 2022). Vortex brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in the UK in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1328658/vortex-video-game-subscriptions-brand-profile-in-the-uk
Statista. "Vortex brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in the UK in 2022." Chart. August 24, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1328658/vortex-video-game-subscriptions-brand-profile-in-the-uk
Statista. (2022). Vortex brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in the UK in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1328658/vortex-video-game-subscriptions-brand-profile-in-the-uk
Statista. "Vortex Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Video Game Subscription Users in The Uk in 2022." Statista, Statista Inc., 24 Aug 2022, https://www.statista.com/forecasts/1328658/vortex-video-game-subscriptions-brand-profile-in-the-uk
Statista, Vortex brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in the UK in 2022 Statista, https://www.statista.com/forecasts/1328658/vortex-video-game-subscriptions-brand-profile-in-the-uk (last visited December 23, 2024)
Vortex brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in the UK in 2022 [Graph], Statista, August 24, 2022. [Online]. Available: https://www.statista.com/forecasts/1328658/vortex-video-game-subscriptions-brand-profile-in-the-uk