Vortex brand profile in the UK 2022
When it comes to video game subscription users, brand awareness of Vortex is at 26% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vortex in the UK?
In total, 4% of UK video game subscription users say they like Vortex. However, in actuality, among the 26% of UK respondents who know Vortex, 15% of people like the brand.
What is the usage share of Vortex in the UK?
All in all, 3% of video game subscription users in the UK use Vortex. That means, of the 26% who know the brand, 12% use them.
How loyal are the customers of Vortex?
Around 2% of video game subscription users in the UK say they are likely to use Vortex again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Vortex in the UK?
In July 2022, about 3% of UK video game subscription users had heard about Vortex in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Vortex in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.