Ubisoft+ brand profile in the UK 2024

How high is the brand awareness of Ubisoft+ in the UK?
When it comes to video game subscription users, brand awareness of Ubisoft+ is at 49 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Ubisoft+ in the UK?
In total, 13 percent of UK video game subscription users say they like Ubisoft+. However, in actuality, among the 49 percent of UK respondents who know Ubisoft+, 27 percent of people like the brand.

What is the usage share of Ubisoft+ in the UK?
All in all, 9 percent of video game subscription users in the UK use Ubisoft+. That means, of the 49 percent who know the brand, 18 percent use them.

How loyal are the customers of Ubisoft+?
Around 6 percent of video game subscription users in the UK say they are likely to use Ubisoft+ again. Set in relation to the 9 percent usage share of the brand, this means that 67 percent of their customers show loyalty to the brand.

What's the buzz around Ubisoft+ in the UK?
In February 2024, about 8 percent of UK video game subscription users had heard about Ubisoft+ in the media, on social media, or in advertising over the past three months. Of the 49 percent who know the brand, that's 16 percent, meaning at the time of the survey there's little buzz around Ubisoft+ in the UK.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.