Utomik brand profile in the UK 2022
When it comes to video game subscription users, brand awareness of Utomik is at 23% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Utomik in the UK?
In total, 3% of UK video game subscription users say they like Utomik. However, in actuality, among the 23% of UK respondents who know Utomik, 13% of people like the brand.
What is the usage share of Utomik in the UK?
All in all, 3% of video game subscription users in the UK use Utomik. That means, of the 23% who know the brand, 13% use them.
How loyal are the customers of Utomik?
Around 1% of video game subscription users in the UK say they are likely to use Utomik again. Set in relation to the 3% usage share of the brand, this means that 33% of their customers show loyalty to the brand.
What's the buzz around Utomik in the UK?
In July 2022, about 2% of UK video game subscription users had heard about Utomik in the media, on social media, or in advertising over the past three months. Of the 23% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Utomik in the UK.
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