Amazon Prime Gaming brand profile in the UK 2022
How high is the brand awareness of Amazon Prime Gaming in the UK?
When it comes to video game subscription users, brand awareness of Amazon Prime Gaming is at 66% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon Prime Gaming in the UK?
In total, 21% of UK video game subscription users say they like Amazon Prime Gaming. However, in actuality, among the 66% of UK respondents who know Amazon Prime Gaming, 32% of people like the brand.
What is the usage share of Amazon Prime Gaming in the UK?
All in all, 16% of video game subscription users in the UK use Amazon Prime Gaming. That means, of the 66% who know the brand, 24% use them.
How loyal are the customers of Amazon Prime Gaming?
Around 12% of video game subscription users in the UK say they are likely to use Amazon Prime Gaming again. Set in relation to the 16% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Amazon Prime Gaming in the UK?
In July 2022, about 17% of UK video game subscription users had heard about Amazon Prime Gaming in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Amazon Prime Gaming in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video game subscription users, brand awareness of Amazon Prime Gaming is at 66% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon Prime Gaming in the UK?
In total, 21% of UK video game subscription users say they like Amazon Prime Gaming. However, in actuality, among the 66% of UK respondents who know Amazon Prime Gaming, 32% of people like the brand.
What is the usage share of Amazon Prime Gaming in the UK?
All in all, 16% of video game subscription users in the UK use Amazon Prime Gaming. That means, of the 66% who know the brand, 24% use them.
How loyal are the customers of Amazon Prime Gaming?
Around 12% of video game subscription users in the UK say they are likely to use Amazon Prime Gaming again. Set in relation to the 16% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Amazon Prime Gaming in the UK?
In July 2022, about 17% of UK video game subscription users had heard about Amazon Prime Gaming in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Amazon Prime Gaming in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
