Stadia (Google) brand profile in the UK 2022
When it comes to video game subscription users, brand awareness of Stadia (Google) is at 44% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Stadia (Google) in the UK?
In total, 8% of UK video game subscription users say they like Stadia (Google). However, in actuality, among the 44% of UK respondents who know Stadia (Google), 18% of people like the brand.
What is the usage share of Stadia (Google) in the UK?
All in all, 6% of video game subscription users in the UK use Stadia (Google). That means, of the 44% who know the brand, 14% use them.
How loyal are the customers of Stadia (Google)?
Around 4% of video game subscription users in the UK say they are likely to use Stadia (Google) again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Stadia (Google) in the UK?
In July 2022, about 6% of UK video game subscription users had heard about Stadia (Google) in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Stadia (Google) in the UK.
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