Snapchat brand profile in the UK 2022
How high is the brand awareness of Snapchat in the UK?
When it comes to messenger users, brand awareness of Snapchat is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Snapchat in the UK?
In total, 26% of UK messenger users say they like Snapchat. However, in actuality, among the 87% of UK respondents who know Snapchat, 30% of people like the brand.
What is the usage share of Snapchat in the UK?
All in all, 25% of messenger users in the UK use Snapchat. That means, of the 87% who know the brand, 29% use them.
How loyal are the users of Snapchat?
Around 19% of messenger users in the UK say they are likely to use Snapchat again. Set in relation to the 25% usage share of the brand, this means that 76% of their users show loyalty to the brand.
What's the buzz around Snapchat in the UK?
In July 2022, about 13% of UK messenger users had heard about Snapchat in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Snapchat in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of Snapchat is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Snapchat in the UK?
In total, 26% of UK messenger users say they like Snapchat. However, in actuality, among the 87% of UK respondents who know Snapchat, 30% of people like the brand.
What is the usage share of Snapchat in the UK?
All in all, 25% of messenger users in the UK use Snapchat. That means, of the 87% who know the brand, 29% use them.
How loyal are the users of Snapchat?
Around 19% of messenger users in the UK say they are likely to use Snapchat again. Set in relation to the 25% usage share of the brand, this means that 76% of their users show loyalty to the brand.
What's the buzz around Snapchat in the UK?
In July 2022, about 13% of UK messenger users had heard about Snapchat in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Snapchat in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
