iMessage brand profile in the UK 2022
How high is the brand awareness of iMessage in the UK?
When it comes to messenger users, brand awareness of iMessage is at 76% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iMessage in the UK?
In total, 34% of UK messenger users say they like iMessage. However, in actuality, among the 76% of UK respondents who know iMessage, 45% of people like the brand.
What is the usage share of iMessage in the UK?
All in all, 33% of messenger users in the UK use iMessage. That means, of the 76% who know the brand, 43% use them.
How loyal are the users of iMessage?
Around 28% of messenger users in the UK say they are likely to use iMessage again. Set in relation to the 33% usage share of the brand, this means that 85% of their users show loyalty to the brand.
What's the buzz around iMessage in the UK?
In July 2022, about 10% of UK messenger users had heard about iMessage in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around iMessage in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of iMessage is at 76% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iMessage in the UK?
In total, 34% of UK messenger users say they like iMessage. However, in actuality, among the 76% of UK respondents who know iMessage, 45% of people like the brand.
What is the usage share of iMessage in the UK?
All in all, 33% of messenger users in the UK use iMessage. That means, of the 76% who know the brand, 43% use them.
How loyal are the users of iMessage?
Around 28% of messenger users in the UK say they are likely to use iMessage again. Set in relation to the 33% usage share of the brand, this means that 85% of their users show loyalty to the brand.
What's the buzz around iMessage in the UK?
In July 2022, about 10% of UK messenger users had heard about iMessage in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around iMessage in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
